Patroon is an artisanal dog wear brand from central Europe. They focus on producing collars, leashes, dog bets, etc. from the highest quality materials available. When they approached us, the brand didn’t exist yet. What existed, was an amazing product that needed a vehicle to tell its story.

In the segment dominated by “cute” aesthetic, we didn’t see using such aesthetic fitting to what Samuel, the founder, was aiming to achieve. The artisanal quality of his products simply wasn’t matched elsewhere and making them look cute would undermine the artisanal approach. We also saw it as a potential to differentiate from his competitors and instead we created a brand that encapsulates the purity of the product and makes it a hero.